Kita CreativeArt Samples from Jenn Moore

Latest Taproot Project — Collegiate Directions Annual Report

I started volunteering with the Taproot Foundation in 2010, partly to use my skills to give back to the community, but mainly to boost my portfolio with high-quality design projects. I’m very excited to showcase my first annual report design with Taproot! Here’s the result:

2011-2012 Collegiate Directions Annual Report

Collegiate Directions is a non-profit organization in Bethesda, MD that supports students over a six-year span, providing comprehensive counseling and tutoring services from 11th grade through college graduation. They help students to gain admission to selective four-year colleges, secure financial aid, obtain scholarships and offer academic and social support to help manage the transition to campus life.

For the design of their annual report, I chose diagonal lines to mimic the dynamic feel of their street sign logo. Some of the spreads include:

Scholar Stories

Collegiate Directions Annual Report Scholar Stories

Financial Charts and Graphs

Collegiate Directions Annual Report Financials

Reach and Acheivement

Collegiate Directions Annual Report Reach and Acheivement

Visit Collegiate Directions to learn more about their organization and how they support low-income, first-generation college students.

Taproot Team Members:

Howard Diener, Account Director
Scott Lynch, Project Manager/Copywriter
Jeanne Horne, Marketing Specialist/Copywriter
David Livingston, Financial Specialist
Fred Schilling, Photographer

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New website:

One of my most recent projects includes a custom WordPress blog for Chesapeake Seasons, a company that provides strategic and editorial services to various television, production, and media companies. Chesapeake Seasons was in need of a blog that reflected their life on the Bay. The final design utilizes sand and sunset textures as well as vibrant colors to compliment their existing logo.

Chesapeake Seasons Website

Check out Chesapeake Season‘s new website and read how an ancient meteor created the Chesapeake Bay!

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Latest Taproot Project — CSAAC Tri-fold Brochure

My latest project with the Taproot Foundation is a tri-fold brochure for CSAAC: Community Services for Autistic Adults and Children. Here’s the result:

CSAAC Brochure

CSAAC is a private, non-profit agency which provides direct services to children and adults with autism across the lifespan. Marketing research was provided by Janet Chiu, photography by John Spaulding and copywriting by Janna Moss.

Learn more about CSAAC and their programs at their website.

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Latest Taproot Project – Coalition for Smarter Growth Logo

A couple of months ago I completed my second project with the Taproot Foundation. My team of professionals were staffed to redesign the logo for The Coalition for Smarter Growth. Here’s the result:

Coalition for Smarter Growth Logo Redesign

The new logo is a stylized representation of a traffic light. The Coalition’s mission is to ensure that transportation and development decisions accommodate growth while revitalizing communities, providing more housing and travel choices, and conserving our natural and historic areas.

Learn more about The Coalition for Smarter Growth at their website.

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Mary’s Center, Providing Health Care, Education and Social Services for Families in Need

Over the past few months I’ve had the privilege of working with the staff at Mary’s Center on redesigning their website. We recently launched the new website, and here’s the result of all our hard work!

Mary's Center Website

Mary’s Center is a nonprofit, non-religious organization based in Washington, DC, that provides health care, education, and social services to individuals and families whose needs go unmet by the public and private systems. Mary’s Center saves lives and creates stronger communities, one family at a time.

The Mary’s Center website was made possible by a Service Grant from the Taproot Foundation. Visit the Taproot Foundation’s website to learn more about the organization or apply for a Service Grant.

It was an honor to have been the front-end Graphic Designer for the Mary’s Center website. Volunteering my time to such a great nonprofit has been truly been a rewarding experience!

The Mary’s Center website was made possible by Mark Irwin, Account Director; Kyna Rubin, Writer and Content Manager; Mike Isack, Web Developer; and Eli Turner, Photographer.

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