Kita CreativeArt Samples from Jenn Moore

Latest Taproot Project — Collegiate Directions Annual Report

I started volunteering with the Taproot Foundation in 2010, partly to use my skills to give back to the community, but mainly to boost my portfolio with high-quality design projects. I’m very excited to showcase my first annual report design with Taproot! Here’s the result:

2011-2012 Collegiate Directions Annual Report

Collegiate Directions is a non-profit organization in Bethesda, MD that supports students over a six-year span, providing comprehensive counseling and tutoring services from 11th grade through college graduation. They help students to gain admission to selective four-year colleges, secure financial aid, obtain scholarships and offer academic and social support to help manage the transition to campus life.

For the design of their annual report, I chose diagonal lines to mimic the dynamic feel of their street sign logo. Some of the spreads include:

Scholar Stories

Collegiate Directions Annual Report Scholar Stories

Financial Charts and Graphs

Collegiate Directions Annual Report Financials

Reach and Acheivement

Collegiate Directions Annual Report Reach and Acheivement

Visit Collegiate Directions to learn more about their organization and how they support low-income, first-generation college students.

Taproot Team Members:

Howard Diener, Account Director
Scott Lynch, Project Manager/Copywriter
Jeanne Horne, Marketing Specialist/Copywriter
David Livingston, Financial Specialist
Fred Schilling, Photographer

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